Infotainment Factory: 'Enhance your cleavage': Swim England slammed

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Tuesday, 30 October 2018

'Enhance your cleavage': Swim England slammed


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Swim England has been forced to apologise and update their website after the organisation attracted some unwanted attention over an article advising women on what swimwear will make them appear skinnier.

"We pride ourselves on being inclusive and respectful to all. Earlier today it was brought to our attention that one of our old webpages was neither," the national swimming body said in a statement.

"This does not reflect our values and we took it down immediately. Thanks to everyone who brought this to our attention. #Sorry."

https://twitter.com/Swim_England/status/1057281082511515648

The Swim England 'Just Swim' website came under fire for a 2010 article entitled, "Choosing swimwear for women by body shape".

The questionable advice was discovered by Simone Webb, who said she had innocently visited the site when she was considering taking up the sport again. Stunned by what she found, Webb shared some troubling quotes from the piece on social media, sparking the backlash.

The article included suggestions like, "Boyish Body - Try push-up cups and twisted bandeaux to enhance your cleavage" and, "Flabby Stomach - Choose a loose tankini instead of a bikini or one-piece. Bikinis totally expose a jiggly belly, and trying to squeeze into a one-piece will not slim your stomach, only emphasize it."

For "plus size" women they advised "swimsuits in darker colors, as these colors will have an overall minimizing effect."

It also described "pear shape" as "the plague of women".

https://twitter.com/SimoneWebbUCL/status/1056968169829687297

"If your body is short in proportion to your legs, you will want a swimsuit that gives the impression of litheness...try pairing an eye-catching bikini or tankini top with subdued bottoms in a dark color. This type of swimsuit will draw attention toward your more appealing characteristics," the article said.

And the website also suggested, "To add curves and subtle cleavage to a small bust, look for a bikini top with triangle-shaped cups and a tie-front."

"This has genuinely shocked me," Webb said of the article on Twitter.

"I can safely say it doesn't make me feel more inclined to start swimming again."

Swim England followed their apology by publishing a new guide designed to encourage men and women to get in the pool, with far more appropriate language used.

"Everyone should be able to feel confident and comfortable when they go swimming. There’s lots of different swimwear options out there," the organisation said. 

https://twitter.com/Swim_England/status/1057281451627069441

Swim England has been forced to apologise and update their website after the organisation attracted some unwanted attention over an article advising women on what swimwear will make them appear skinnier.

"We pride ourselves on being inclusive and respectful to all. Earlier today it was brought to our attention that one of our old webpages was neither," the national swimming body said in a statement.

"This does not reflect our values and we took it down immediately. Thanks to everyone who brought this to our attention. #Sorry."

https://twitter.com/Swim_England/status/1057281082511515648

The Swim England 'Just Swim' website came under fire for a 2010 article entitled, "Choosing swimwear for women by body shape".

The questionable advice was discovered by Simone Webb, who said she had innocently visited the site when she was considering taking up the sport again. Stunned by what she found, Webb shared some troubling quotes from the piece on social media, sparking the backlash.

The article included suggestions like, "Boyish Body - Try push-up cups and twisted bandeaux to enhance your cleavage" and, "Flabby Stomach - Choose a loose tankini instead of a bikini or one-piece. Bikinis totally expose a jiggly belly, and trying to squeeze into a one-piece will not slim your stomach, only emphasize it."

For "plus size" women they advised "swimsuits in darker colors, as these colors will have an overall minimizing effect."

It also described "pear shape" as "the plague of women".

https://twitter.com/SimoneWebbUCL/status/1056968169829687297

"If your body is short in proportion to your legs, you will want a swimsuit that gives the impression of litheness...try pairing an eye-catching bikini or tankini top with subdued bottoms in a dark color. This type of swimsuit will draw attention toward your more appealing characteristics," the article said.

And the website also suggested, "To add curves and subtle cleavage to a small bust, look for a bikini top with triangle-shaped cups and a tie-front."

"This has genuinely shocked me," Webb said of the article on Twitter.

"I can safely say it doesn't make me feel more inclined to start swimming again."

Swim England followed their apology by publishing a new guide designed to encourage men and women to get in the pool, with far more appropriate language used.

"Everyone should be able to feel confident and comfortable when they go swimming. There’s lots of different swimwear options out there," the organisation said. 

https://twitter.com/Swim_England/status/1057281451627069441 https://ift.tt/2SuUSo1
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