Infotainment Factory: Matildas reveal Women's World Cup kit

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Monday, 11 March 2019

Matildas reveal Women's World Cup kit


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The Matildas have unveiled their momentous new Nike kit for the 2019 Women’s World Cup.

It’s no ordinary kit reveal though – this is history for Australian football.

Three months before the Matildas’ take on Italy on June 9 in their first match of the World Cup in France, Nike highlighted the rise of the Aussies as the darlings of women's football around the globe and signalled just how far the team had come with an exclusive new kit.

Gone are the days when the Matildas inherited the same Nike design that the Socceroos had. This time at the World Cup the women will wear a youthful, unique design that is their own, separate to the Socceroos for the first time, as one of just a handful of female national teams sponsored by Nike to receive the honour.  

And on top of that, it’s the most electric design an Australian national football team has had in some years.

“I just love the whole splash, it’s completely us. It screams attitude and I love it,” Matildas captain Sam Kerr told Wide World of Sports at the official launch.

Matildas model the new Women's World Cup kit

“I think it represents our team well and it’s been a long time coming for us to have our own kit, so it’s something we’re really proud of.

“I think it’s a sign of how far women’s football has come in general, but I think the Matildas have earned it. Our performances on the field, and the way the girls have handled themselves off the field, I think it’s pretty awesome.”

Made from 100 percent recycled materials – 12 plastic water bottles for every kit – the colourful green, gold, and white kit has a matching design on the socks, and is paired with dark green shorts, designed specifically for women. The away kit is all dark green with a fluro green streak across the front of the top with matching green socks and shorts.

Though the blotches and brush-strokes on the vibrant home top may look random, Nike’s Oregon-based team, led by female designer Cassie Looker, used iconic Australian images as inspiration, including Melbourne's Hosier Lane, native wattle and shots of the Australian landscape.

Sam Kerr wears the new Matildas Women's World Cup kit

Inside the neck of the top there’s a detail of the Matildas’ rallying cry ‘Never Say Die’, which is a tribute to the fighting spirit of the team and also an homage to the women who paved the way for the current crop of stars.

Matildas defender Alanna Kennedy said the loud, throwback, ‘90s-inspired design will be a hit among football tragics, much like Nigeria’s men’s kit became a fan favourite before the 2018 World Cup in Russia.

“It’s one of those ones that has that streetwear vibe so people will want to wear it not just to the football game,” Kennedy said.

“It’s that one you want to have because it’s so unique.

“It is a dream come true to have our own jersey that represents us alone as the Matildas. It’s just so sick.”

Sam Kerr wears the new Matildas Women's World Cup kit

With the new kit available in men's, women's and children's sizing, all Australian fans will be encouraged to get behind the Matildas and women's football in France.

In a group with Italy, Brazil and Jamaica, Australia be put to the test early and new coach Ante Milicic will no doubt also be feeling the heat having so little time to prepare with the team since Alen Stajcic's shock dismissal last month, but as one of the favourites at the tournament, the Matildas camp are all extremely focused on achieving a single dream - winning the Women's World Cup.

"Going into this World Cup there’s a real genuine belief that we can do it and the really important thing too is that the rest of Australia believes that too," Kennedy said.

Ellie Carpenter wear the new Matildas Women's World Cup kit

"It’s so hard to describe what it would mean. It would be amazing, for our families, and fans as well.

"I love that we’re almost not an underdog anymore but whether we’re a favourite or not, we still carry that gritty attitude.

"This is our time. We’re doing everything to give ourselves the best chance to be at our best. It’s all up to us now."

The Matildas will debut their new kit on April 5 (AEDT) in a pre-World Cup friendly against the USA in Colorado.

The Matildas have unveiled their momentous new Nike kit for the 2019 Women’s World Cup.

It’s no ordinary kit reveal though – this is history for Australian football.

Three months before the Matildas’ take on Italy on June 9 in their first match of the World Cup in France, Nike highlighted the rise of the Aussies as the darlings of women's football around the globe and signalled just how far the team had come with an exclusive new kit.

Gone are the days when the Matildas inherited the same Nike design that the Socceroos had. This time at the World Cup the women will wear a youthful, unique design that is their own, separate to the Socceroos for the first time, as one of just a handful of female national teams sponsored by Nike to receive the honour.  

And on top of that, it’s the most electric design an Australian national football team has had in some years.

“I just love the whole splash, it’s completely us. It screams attitude and I love it,” Matildas captain Sam Kerr told Wide World of Sports at the official launch.

Matildas model the new Women's World Cup kit

“I think it represents our team well and it’s been a long time coming for us to have our own kit, so it’s something we’re really proud of.

“I think it’s a sign of how far women’s football has come in general, but I think the Matildas have earned it. Our performances on the field, and the way the girls have handled themselves off the field, I think it’s pretty awesome.”

Made from 100 percent recycled materials – 12 plastic water bottles for every kit – the colourful green, gold, and white kit has a matching design on the socks, and is paired with dark green shorts, designed specifically for women. The away kit is all dark green with a fluro green streak across the front of the top with matching green socks and shorts.

Though the blotches and brush-strokes on the vibrant home top may look random, Nike’s Oregon-based team, led by female designer Cassie Looker, used iconic Australian images as inspiration, including Melbourne's Hosier Lane, native wattle and shots of the Australian landscape.

Sam Kerr wears the new Matildas Women's World Cup kit

Inside the neck of the top there’s a detail of the Matildas’ rallying cry ‘Never Say Die’, which is a tribute to the fighting spirit of the team and also an homage to the women who paved the way for the current crop of stars.

Matildas defender Alanna Kennedy said the loud, throwback, ‘90s-inspired design will be a hit among football tragics, much like Nigeria’s men’s kit became a fan favourite before the 2018 World Cup in Russia.

“It’s one of those ones that has that streetwear vibe so people will want to wear it not just to the football game,” Kennedy said.

“It’s that one you want to have because it’s so unique.

“It is a dream come true to have our own jersey that represents us alone as the Matildas. It’s just so sick.”

Sam Kerr wears the new Matildas Women's World Cup kit

With the new kit available in men's, women's and children's sizing, all Australian fans will be encouraged to get behind the Matildas and women's football in France.

In a group with Italy, Brazil and Jamaica, Australia be put to the test early and new coach Ante Milicic will no doubt also be feeling the heat having so little time to prepare with the team since Alen Stajcic's shock dismissal last month, but as one of the favourites at the tournament, the Matildas camp are all extremely focused on achieving a single dream - winning the Women's World Cup.

"Going into this World Cup there’s a real genuine belief that we can do it and the really important thing too is that the rest of Australia believes that too," Kennedy said.

Ellie Carpenter wear the new Matildas Women's World Cup kit

"It’s so hard to describe what it would mean. It would be amazing, for our families, and fans as well.

"I love that we’re almost not an underdog anymore but whether we’re a favourite or not, we still carry that gritty attitude.

"This is our time. We’re doing everything to give ourselves the best chance to be at our best. It’s all up to us now."

The Matildas will debut their new kit on April 5 (AEDT) in a pre-World Cup friendly against the USA in Colorado.

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