Infotainment Factory: How tennis created the Kyrgios monster

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Thursday, 15 August 2019

How tennis created the Kyrgios monster


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Nick Kyrgios' latest antics have cost the Australian a whole bunch of money and raised the ire of peers and pundits alike, yet the Australian's popularity among the new generation of tennis fans hasn't waned one bit.

After being slugged with an AUD $167,000 fine for his behaviour at the Cincinnati Open, the Australian has come under heavy criticism, labelled a "disgrace" and a "brat".

Although, the mountain of negativity that has engulfed the star seemingly hasn't had an impact on his popularity with tennis fans young and old.

https://twitter.com/tumcarayol/status/1162120192308199424?ref_src=twsrc%5Etfw

Kyrgios' appearance on practice courts less than a day after perhaps the most ugly meltdown of his career was attended by droves of fans clamouring for a look at the polarising showman, with images of the 24-year-old happily engaging his supporters doing the rounds on social media.

Despite the heavy scrutiny, and potential ATP Tour suspension he is facing, it was business as usual for Kyrgios, who posed with fans for photos and autographs.

He was also spotted watching Andy Murray in action in the doubles tournament and the host broadcaster bowed to his drawing power by showing vision of Kyrgios relaxing on his day off.

Even though locals in Cincinnati seemed to have embraced the Australian for his brash, uncompromising style, Kyrgios' latest blue has reverberated around the world, with his behaviour widely condemned.

https://twitter.com/ringsau/status/1162110795070656512?ref_src=twsrc%5Etfw

Reports that other players on the tour have gone into bat for Irish chair umpire Fergus Murphy have also emerged.

According to former ATP official and ex-ASADA CEO Richard Ings, Murphy is "well liked and well respected on Tour" and "has received words of support from a number of players."

While Kyrgios has shown on multiple occasions that he has little care for the consensus opinion of his fellow professionals, with players of the standing of Novak Djokovic and Rafael Nadal regularly targets of his wrath, another angle to his outbursts has emerged with commentators raising concerns about his mental health.

Tennis writer Jon Wertheim urged the the ATP to come up with a plan, highlighting concerns over the way Kyrgios' poor behaviour is marketed as "theatre".

He said it was a dangerous precedent to set for the sport.

https://twitter.com/jon_wertheim/status/1162021080556609539?ref_src=twsrc%5Etfwhttps://twitter.com/fergusonjw/status/1162128077364715520?ref_src=twsrc%5Etfwhttps://twitter.com/CharlesMcNulty/status/1162032606046650368?ref_src=twsrc%5Etfwhttps://twitter.com/EVincentelli/status/1162031257750052864?ref_src=twsrc%5Etfw

Back home "TV personalities" called for Kyrgios to be banned from the sport, or at least to take a long break to get his head sorted.

Former Australian tennis player and Nine commentator Sam Groth chimed in, but stopped short of suggesting a ban for Kyrgios, telling his Twitter followers the sport needs him.

"Does Kyrgios get suspended? My opinion is no, tennis needs him, he puts bums on seats and brings fans to tennis who wouldn't otherwise be watching."

https://twitter.com/SamGrothTennis/status/1162152726475620352?ref_src=twsrc%5Etfw

While the ATP weighs up whether Kyrgios deserves to be suspended, there's a sceptical view that it will take into account the amount of money the Aussie generates and consider his popularity in comparison to other players, who mostly compete like traditional players of yesteryear.

Kyrgios has created his own brand of tennis and is often scheduled on the biggest courts in the best time slots. Stadiums fill to watch the Australian play and immediately empty after he leaves.

Even if they suspend Kyrgios, the Aussie's cache and influence on the next generation of tennis fans won't be impacted, in fact it may add weight to his personal brand.

- If you're struggling call Lifeline on 13 11 14 or beyondblue on 1300 22 4636

Nick Kyrgios' latest antics have cost the Australian a whole bunch of money and raised the ire of peers and pundits alike, yet the Australian's popularity among the new generation of tennis fans hasn't waned one bit.

After being slugged with an AUD $167,000 fine for his behaviour at the Cincinnati Open, the Australian has come under heavy criticism, labelled a "disgrace" and a "brat".

Although, the mountain of negativity that has engulfed the star seemingly hasn't had an impact on his popularity with tennis fans young and old.

https://twitter.com/tumcarayol/status/1162120192308199424?ref_src=twsrc%5Etfw

Kyrgios' appearance on practice courts less than a day after perhaps the most ugly meltdown of his career was attended by droves of fans clamouring for a look at the polarising showman, with images of the 24-year-old happily engaging his supporters doing the rounds on social media.

Despite the heavy scrutiny, and potential ATP Tour suspension he is facing, it was business as usual for Kyrgios, who posed with fans for photos and autographs.

He was also spotted watching Andy Murray in action in the doubles tournament and the host broadcaster bowed to his drawing power by showing vision of Kyrgios relaxing on his day off.

Even though locals in Cincinnati seemed to have embraced the Australian for his brash, uncompromising style, Kyrgios' latest blue has reverberated around the world, with his behaviour widely condemned.

https://twitter.com/ringsau/status/1162110795070656512?ref_src=twsrc%5Etfw

Reports that other players on the tour have gone into bat for Irish chair umpire Fergus Murphy have also emerged.

According to former ATP official and ex-ASADA CEO Richard Ings, Murphy is "well liked and well respected on Tour" and "has received words of support from a number of players."

While Kyrgios has shown on multiple occasions that he has little care for the consensus opinion of his fellow professionals, with players of the standing of Novak Djokovic and Rafael Nadal regularly targets of his wrath, another angle to his outbursts has emerged with commentators raising concerns about his mental health.

Tennis writer Jon Wertheim urged the the ATP to come up with a plan, highlighting concerns over the way Kyrgios' poor behaviour is marketed as "theatre".

He said it was a dangerous precedent to set for the sport.

https://twitter.com/jon_wertheim/status/1162021080556609539?ref_src=twsrc%5Etfwhttps://twitter.com/fergusonjw/status/1162128077364715520?ref_src=twsrc%5Etfwhttps://twitter.com/CharlesMcNulty/status/1162032606046650368?ref_src=twsrc%5Etfwhttps://twitter.com/EVincentelli/status/1162031257750052864?ref_src=twsrc%5Etfw

Back home "TV personalities" called for Kyrgios to be banned from the sport, or at least to take a long break to get his head sorted.

Former Australian tennis player and Nine commentator Sam Groth chimed in, but stopped short of suggesting a ban for Kyrgios, telling his Twitter followers the sport needs him.

"Does Kyrgios get suspended? My opinion is no, tennis needs him, he puts bums on seats and brings fans to tennis who wouldn't otherwise be watching."

https://twitter.com/SamGrothTennis/status/1162152726475620352?ref_src=twsrc%5Etfw

While the ATP weighs up whether Kyrgios deserves to be suspended, there's a sceptical view that it will take into account the amount of money the Aussie generates and consider his popularity in comparison to other players, who mostly compete like traditional players of yesteryear.

Kyrgios has created his own brand of tennis and is often scheduled on the biggest courts in the best time slots. Stadiums fill to watch the Australian play and immediately empty after he leaves.

Even if they suspend Kyrgios, the Aussie's cache and influence on the next generation of tennis fans won't be impacted, in fact it may add weight to his personal brand.

- If you're struggling call Lifeline on 13 11 14 or beyondblue on 1300 22 4636

https://ift.tt/2YYDm2B
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